Copy from:
accordance with the provincial government and the State Tourism Bureau and the instructions to learn from the famous seaside resort of international development experience, combined with city group, and accelerate the development of tourist seaside resort in Shandong Province, 2003 In late November to late December, the Provincial Tourism Bureau organized a three seaside holiday delegation, led by the Bureau and, respectively, went to Mediterranean Spain, France, Italy, Malta, the Caribbean, Brazil, Mexico, the United States, South Pacific Australia, New Zealand and other countries, on the famous seaside city, islands and coastal cities such as outside the seaside tourist resort type were investigated. during the World Tourism Organization Secretary General met with relevant national and local tourism authorities discussion exchange, it is visit sandy beach, water sports, resort hotels and transportation, restaurants, shopping, entertainment, nightlife and other facilities, received the expected results. inspection scope, the content of the real, the effect of the good, the national tourism industry only see. now study reports on the situation as follows:
a foreign beach resort tourism development is the basic situation
beach holiday in Europe the birthplace of the early 20th century, the Mediterranean coastal resort famous seaside tourist center in the world. after the middle class as the main consumers of the modern seaside holiday gradually rise, as an international tourism mainstream. According to the World Tourism Organization statistics, in 2002, the world's 715 million tourist arrivals passengers, among the top four in France, Spain, the United States and Italy accounted for 30%, respectively seaside holiday in developed countries. Only the Mediterranean now receiving international visitors each year hundreds of millions of times, of which 85% flows to Spain, Italy, France and Turkey seaside.
travel kingdom, resort, in the prestigious international 2002 year, Spain received 51.3 million international tourists trips, tourism revenue 37 billion U.S. dollars, accounting for 12% of GDP, providing 150 million jobs, beach holiday credit. which, 3640 square feet km Mallorca, the tourist season every 1.5 minutes airport planes taking off and landing one, annual tourists reached 10 million people, of whom more than 90% of international visitors, representing Shandong received 10 times of tourists and tourism revenue amounted to 70 million euros, 70% of the island's population employed in tourism and related industries.
the world's first tourist destination in France, south of the Mediterranean, the west by the Atlantic Ocean, called the holiday paradise for tourists. France, the number of annual vacation, 60% more than half of them choose to go to seaside resorts .2002 76.7 million people received international tourists, accounting for 10.7% of the world tourism market, tourism revenue 34.5 billion euros, equivalent to 7% of GDP, tourism, number of employees of total employment accounted for more than 7.5%.
Italy 7300 km coastline, beach tourism is well developed beach resort the year 1999 received 106 million tourists trips, accounting for 34% of the total received, far ahead of all kinds of attractions, professional beach tour companies 12000 . the southern Campania region, tourism revenues in 2002 equivalent to 20% of GDP, seaside tourism accounted for 65% of domestic tourism, international travel accounted for 55%.
island of Malta area of 316 square kilometers, population 370,000 . the country will be the beautiful island scenery and deep history and culture combine to develop holiday, the annual reception of international visitors 1.1 million people, is 3 times its population, 246 million tourism revenue Maltese lira, the equivalent of the total economy 1 / 3, tourism revenue accounted for 22% of revenue, providing a 1 / 3 of jobs, including beach holiday close to the tourist industry contributed 50%.
South Pacific island of New Zealand, the size of the dozen islands, is a typical representative of marine culture. the northern sub-tropical island dotted bay, coastal scenery unique, many Hot Springs. The country attaches great importance to tourism, the tourism industry identified as the leading industries of the new economy .2002 1.96 million inbound tourist trips , the total output of 14.6 billion Singapore dollars of tourism, accounting for 10% of GDP, has become the country's largest export earner, providing 10% of the country jobs. the next 5 years, the number of tourists throughout New Zealand will increase by 50%. < br> Australia is the smallest continent on Earth, is also the largest island with a coastline of 36,000 km. the special geographical and climatic conditions, so that various types of beaches, bays and coastal scenery colorful, unique, is a seaside holiday resort , Gold Coast, the world famous Great Barrier Reef. In 2002, the Australian inbound tourists 4,841,200 passengers, the total output of 70.8 billion Australian tourism industry, more than the traditional agricultural and mining industry, accounting for 4.5% of GDP; tourism earned 17 billion Australian dollars, is the largest trade in services export industry; tourism practitioners of total employment accounted for 9%.
Brazil is the world's largest tropical country 8,000 kilometers of coastline is dotted with many beautiful scenic beaches. the give full play to the colorful tropical scenery, unique charm of the cultural landscape advantages, the development of seaside holidays. In recent years tourism has become one of the fastest growing industries in Brazil .2001 4.8 million people receiving foreign tourists, accounting for general reception in South America the amount of 33.14%, tourism earned 3.7 billion U.S. dollars, accounting for foreign exchange in South America 32.74% Tourism solve the employment of 600 million people.
Mexico is one of the world's top ten famous tourist, many coastal islands, more than 16,000 km coastline. 70 to 80 years of the 20th century, the Mexican government chose five deserted beach, development and construction of the Cancun, Los Cabos and other five major seaside resort, created in the international resort area the size of government developed a successful example. Tourists traveling to Mexico, the first goal by seaside .2002 visitors luxury cruise to the Mexican people over 4.78 million, accounting for 65% of the world's cruise tourism .2002 19.7 million foreign tourists the country people, earned 8.858 billion U.S. dollars, tourism revenues accounted for 9.5% of GDP, providing more than 170 million direct employment opportunities, tourism is Mexico's third largest pillar industry.
U.S. coastline 22,680 km. east, west and south beach has many charming seaside resort. the United States 230 million people each year go to the seaside tourist .2002 up to 1 million people the United States received more than 45.4 million trips of tourists, the world No. 3, Hawaii is located in the North Pacific, the 132 islands, 1,500 miles in length, the average annual temperature 25 ℃ ~ 30 ℃, is the world famous tourist resort, 2000, 7 million annual tourists trips, tourism revenue 10.9 billion, both breaking the previous record, tourism revenues accounted for 60% of GDP. state government tax revenue, employment, population Most rely on personal income contribution of the tourism industry.
two key seaside resort tourism development features
(a) of the seaside resort rich tourism products. To enhance the attractiveness of seaside resort tourism, and constantly enrich tourism products, and gradually form by the beach, water sports, cultural tourism, theme parks, folk and special tourism activities involved in the project, composed of seaside resort tourism products system to meet the tourists in a place a long time consumer demand for leisure.
Beach The main holiday attraction is the 3S (sun, sea, beach), and their associated waters of beaches and coastal landscape composition. Beach is a seaside holiday one of the basic facilities essential to the general area by the water sports, swimming area, sunbathing area, beach activity area, ancillary facilities and bar facilities, catering and other configuration service component, the space open, patchwork, some stretching several kilometers. I looked, rescue, medical, benches, wooden sidewalks, a water washing facilities should be taste. In order to meet the needs of the family holiday, far away from the sea with more facilities for children's play activities. Rio de Janeiro, Brazil's largest port city, 90 km-long city beach, there are 30 places on the natural beach, the longest of which Pakistan Ha Beach 18 kilometers in length. Some of these beaches waves surge high, suitable for surfing and water sports to carry out; some sand as white as jade, thin and soft, is to carry out beach volleyball, beach soccer, sand an ideal place for sports. New Zealand Paxi Ya resort north of the world distribution of rare giant up to 140 kilometers of beach. Australia's Gold Coast, Surfers Paradise, wide beach, Burleigh Beach is known around the world Hite beach and beach sports sites. Cancun, Mexico is a 21 km long, 400 meters Kuanjin snake island, there is a 20 km long beach of white sand beach, covered with fine sand formed by the weathering of coral, was named as the Pearl Beach beach resorts, North-South meetings, the World Trade Organization General Assembly and other major international conferences held in this .2002 300 million annual tourists, tourism foreign exchange earnings of 32 billion U.S. dollars, accounting for Mexico's tourism earned the 36%.
the past 10 years With the gradual maturity of seaside holiday, with most closely, the most distinctive feature is the sports tourism project. In particular, golf has become increasingly popular seaside resort of sports tourism. Spanish National Tourism Board promotion and advertisement of the new slogan is ; golf under the sun km 1. 77 golf courses in Hawaii, with an average 216 square kilometers one, many hotels have their own stadium. for the rich marine sports, the Spanish set up more than 300 sailing clubs, Mallorca Palma Port will be built in Hong Kong Malta beach no advantage, but with Paradise Bay, Gold Harbour, more than 10 well-known bay. the efforts to create fish, gliding, water skiing, wind wave board and other sports, and held golf, tennis, horse racing, squash, classic car events high specifications, so that movement into Malta seaside holiday resort prominent features. Hawaii has become a well-known the world's water sports center, many world-class water sports competitions are held here, bringing all the sports competitions of 2.4 billion dollars in revenue.
seaside resort tourism product diversification is also reflected in combining with the history and culture. The resort full of history and cultural resources, the cultural relics, museums, folk customs, culture and other products into the seaside resort. Blue Coast is a French art the Holy One, the country launched the ;, can be used in Alpes-Maritimes 65 museums, historic sites and botanical gardens. Italy's largest port city of Naples is the emperor's summer resort, the outskirts of Pompeii ruins, the Soviet Union and other places of interest with care and integration of the harbor scenery. To highlight the local characteristics, historical and cultural resources focus on the development of Naples to Pompeii as the background, summer open-air large-scale organizational performance. Spain launched the tours, nature walks, art tours, private tours with a clear theme building tourism products, giving beach holiday to the rich cultural connotations. The resort focus on traditional culture, innovation, promotion and display. Rio de Janeiro will be Brazil's samba, football culture and seaside holiday together, Cancun to the Mayan cultural sites around the day into the range of holidaymakers. Hawaii full inheritance and reproduction of the local indigenous culture handed down, making the most of local characteristics, the most attractive tourism projects.
theme parks by the seaside resort of tourists welcome. Australia's Gold Coast, the city's population of nearly 50 million people, 80% were engaged in the tourism industry. The city has 60 golf courses in addition, 12 national parks, there are projects, attracting a large number of young adventurous tourists. Melbourne, the abandoned gold mine to build theme parks, preservation of the authentic Old Street and mine, visitors can not only watch the original gold deep underground, mining tools, see the Gold Rush era analog film, also screening in the Jinsha river gold. Los Angeles to major entertainment and tourism development as the leading theme park, projects enjoy a high reputation in the world. lack of planning in Hong Kong in Afghanistan Ventura to build a culture around the world, the contents of a large theme park, with a total investment of 400 million to 5 million euros, the company hired Danish design, a design fee of 500 million to 600 million euros, aims 300 million passengers a year to attract tourists. The theme parks have greatly increased the reputation holiday destination, bright, dynamic and exciting level, with the beaches and other landscapes are interdependent, a tourist resort, especially youth and family visitors must dos .
the resort to a variety of special activities, beach holiday full of vitality. France Azur major tourism cities Yan Zheng-qi Dou, perennial, spring a Rose Festival, Film Festival, winning the Formula One car Race, Jazz Festival in summer, Jasmine Festival, held in a small village in autumn chestnut festival, Grape Festival, Mushroom Festival, winter acrobatic, lemon festival, carnival, Mimosa Festival, described as ;. in which the international carnival in Nice, Cannes International Film Festival, Monaco Formula One Grand Prix with an international reputation. Spain's second largest city, the famous seaside resort of Barcelona, a taste of fame in 1992 Olympics and earthquake the sweetness, frequently organizing conferences, exhibitions and other events to enhance tourism attraction .2002 1345 held major international conferences and national meetings will be held in 2004, the World Urban Forum of Cultures, including the four exhibitions, music events, celebrations and so on, there are 6 million people took part, expected to attract 150 million international tourists. Rio de Janeiro, Brazil in late mid-year 2 Carnival, the samba parade, held a grand scale as to attract international tourists keep watch and participate in the project, Rio de Janeiro 4-day holiday can only attract 40 million visitors. almost every month throughout the year in Mallorca folk festivals, such as the San. Antonio Festival, Carnival, Easter, Moros section, large Folk Festival and Christmas, and often hold some traditional sports competitions, such as the bonfire party, tug of war competitions.
(b) of the seaside resort tourism support services, improving and perfecting. To meet the needs of holiday makers at different levels, the construction of the resort 7 different types of accommodation: (1) star hotel. high-end hotels are mostly built on the seashore, and maximize the sea view room. Palma Bay Mallorca Island about 3 km of the coast, the concentration of 4 stars, 5 6 star hotels, mainly for the wealthy class, conference and incentive travel vacation tourists. Some hotels located in castles, palaces, old mansions or natural beauty, the unique charm, for high consumers. (2 ) family hotel. a long history, simplicity and has a family atmosphere, in small towns and villages are more common. (3) holiday apartments. fully furnished, suitable for families and groups, most of them accrue by one or two weeks. (4) camping place. government regulations allowed only in designated camping site. Spain has 1,200 camping many sites can accommodate 65 people. (5) Youth Hostel. belonging to the local youth sports organizations to form a national network for young people and students . (6) village inn. With the rapid and holiday villages appeared to village known for the natural environment and folk customs. (7) spa. to provide treatment facilities and type of rehabilitation services, a tourist sports fitness, ideal for relaxing place. Hawaiian resort hotels, business hotels, vacation homes, condo hotel and timeshare hotels and other hotels, room occupancy rate of 83%. in Sydney's Bondi Beach Avenue inside, covered with a variety of room types Low-star hotels, balcony, platform, decorated with chairs and coffee table, set the open door of the hotel bar. Mallorca spa and thalassotherapy strong product development, four-star hotels and above Piyou outdoor, indoor swimming pool, and some hotels Simulation also has a fitness center, water, artificial sea water heating. Australia Tangalooma main tourist attraction is the night in the middle reaches of the beach from the sea to feed wild dolphins, you can also have 70 different colors of sand Milton on the slippery sand .1981, the Australian brothers in a family home with 200 million Australian dollars to buy 20 hectares of land development in this island resort has so far invested 25 million Australian dollars to build resorts.
is convenient for visitors to enjoy each with characteristics of the food and beverage service, the beach and city streets, with a large number of restaurants and bars serving local cuisine, specialty coffees, wine and drinks. French cuisine and wine, pasta and pizza, barbecue and seafood, Spain, Malta stew Lan Puka rabbit and fish dishes are local to attract tourists. development of a waterfront Naples, Italy, holiday villages, and vigorously promote As an important part of coastal tourism to promote diversity and shaping the image of unique restaurants, so food has become a tourism project, local people said humorously: that large-scale Hong Kong seafood food street, tourists while tasting the flavor of seafood feast, enjoy the port over night, cozy and comfortable, impressive. Australia's Gold Coast restaurant as many as 500, in addition to the authentic French cuisine, Italian cuisine, Korean barbecue , Japanese food, Chinese food, it also praised Australia's seafood special, kangaroo meat and wine. 500 in 2004 to create a new 600-seat large dining venue. Sydney auction in Australia seafood distribution center pulled off waves of diners Optional seafood barbecue cooker. Tangalooma Island cottages for tourists to buy food to cook yourself.
beach holiday nightlife is an indispensable element, and even referred to as distinctive, cinemas, theaters, concert halls, exhibition halls, convention centers have a variety of recreational activities, pubs, bars, nightclubs are usually open until 3 am to 4 points, in many places throughout the night. built on the island of Majorca, Europe's largest nightclub. According to statistics, 80% of tourists visit Spain for 2 more times, 70% more than 4 times and then visitors, 80% of repeat customers is the go to the seaside, nightlife is an important factor to attract tourists to revisit. O , New Zealand's three bright spots in the night life is the waterfront plaza, open bar and casino. Keynes inside the harbor opened up a Mei Yin Square, the vast green spaces, open swimming to the artificial beach and fine composition, night lights dim, the atmosphere romantic. Sydney Opera House and Harbour Bridge in the center of the nightlife scene magnificent glory with all of the buildings lighting outline in the Gulf in the lantern boat shuttle. Opera House and outside shopping malls and the street on the seawall outside put the thousands of outdoor furniture, thousands of people like the lights in the stars and sea breezes in the drinking, talking, drinking coffee or dancing. Paradise Beach Gold Coast every night to open night markets, many of the street art substantial increase in performance so that visitors interest.
(c) of the shopping tourism is very popular. seaside resort visitors plenty of shopping time more. European coastal cities to open the shopping streets, pedestrian street, both for local services, but also a shopping paradise for foreign tourists , shopping proportion of total tourism revenue of 60% or more. Cross Boulevard boutique in Cannes, France for the Mediterranean Street, visitors can also enjoy the world's known brand and sweeping views. Nice over 600 small business owners, artists, craftspeople business. Barcelona, Spain, Lamb Las street connecting the port and commercial center, tourist-intensive countries, the local array of unique souvenirs, flea market full of wonders, the street side extension row upon row of small shops within a small alley, unique. the local tourism sector and the municipal sector coordination, standard tourist shopping district, special shopping tours prepared by the Chamber of Commerce members and the tourism sector 50% of the funding, promotion, promotion of shopping tourism. Mallorca handicraft production center island, set crafts of Daquan. local farmers offer a variety of craft workshops and stalls everywhere, every beach on the island, are equipped with relatively independent of the shopping area. perfume workshops, pottery workshops, cheese workshops, workshops and other glassware, both tourist spots, but also a shopping area. Australia, New Zealand shopping on the road commonly used by tourist information center + shop + shopping public toilets, or gas station + shopping stores (supermarkets) + public toilets, or chain restaurants (with public toilets) + shopping store model. in the tourist area, allowing visitors to access the restaurant and out the door and through the shopping area of natural cleverly. Gold Coast, the Pacific Mall on the beach wide, with four large department stores, a supermarket, 260 shops, a children's play center, 12 cinemas, as well as food street, and tourists lounge. handicrafts, souvenirs are unique, with a clear shopping + tourism promotion functions.
(d) of coastal tourist area transportation network. holiday travel requires fast direct international routes and the Each of Australia's east coast tourist city has its own airport, only 12 million people in the city of Cairns, 31 international flights per week to open the line classes, through New Zealand, Guam, Hong Kong, Osaka and Singapore. Gold Coast is only 80 km from the Brisbane City , also opened the way to independence in Japan, Singapore and Hong Kong's international routes and the expansion will be greater in 2006, the international airport. Auckland as New Zealand's largest city, and 10 international routes directly to Australia, Pacific Islands, the United States and South America, stopping in Sydney, Brisbane and Los Angeles extended to more international routes. Spain has 32 international airports, an average of 1.58 square kilometers, the tourists went to Spain, 1 / 3 of the plane, the biggest traffic three routes are leading to the coastal cities and islands. the French Riviera town of Nice's international airport Fei Bali more than 30 daily flights, Fei Lundun more than 20 daily flights. the resort to develop tourist charter business. x aircraft out of the Spanish tourists, nearly 70% take a non-scheduled flights (charter flights). Europe has the strength of large travel companies are also operating charter company, has fixed sales channels and customer base layer. Britain's largest travel wholesalers Thomson holidays and LTU of Germany's largest tourism wholesalers were a large number of tourists with charter flights will be directly sent to the island of Majorca. domestic and regional transportation convenient. Spain's rail network to radial distribution as the center of Madrid, covering the entire peninsula of Spain and Europe national connections. French fast trains and high-speed trains connecting the blue coast and all major cities in France and Europe. coastal city transport facilities. The coastal city has a unique decoration, exclusively for tourists double-decker open-top sightseeing bus tour. O, New Zealand to stay connected with coaches or scenic cruise, both tour guide and tourist entertainment, cruise ships generally medium-sized catamaran, colorful, luxurious facilities. in Oakland Bay, driving a yellow water boats ; TAXI the integrity of the coastal resort city of cities, and some countries, such as a complete resort country. urban landscaping, cleaning, orderly traffic, and beach matched thespians, seamless. Tourist information service everywhere, there are counseling centers, tourist sites and 3 Interpretation indicating system, the airports, seaports, urban, scenic, beach and along the road are equipped with tourist information center, placed more than 100 tourism brochures, and some also equipped with computers for self-examination. All facilities are on the passers-by open toilets, urban street and a coin or free green toilets, fully equipped, convenient and clean. signpost city clean inside and outside the eye-catching traffic nodes. tourism practitioners of good quality, mission travel by bus from the driver and tour guide, while driving while to explain. resort security of our community residents friendly and civilization, such as the French proposal > Third, the overseas development of the main tourist beach resort experience and major gaps in Shandong Province
(a) of the main experiences abroad
1. unified scientific planning. Governments attach great importance to coastal tourism development planning, the provisions of Coastal Tourism All Resources for the State, the right to use planning to local governments, control the use by local governments. national, provincial (state), municipal governments have developed three waterfront development control planning, land use, zoning principles, resort facilities, access access, environmental protection, meeting facilities, activities, and have made clear that combination, various types of development must comply with the unified planning. The Government through the planning and infrastructure construction to control the development direction. Countries also formulate relevant laws and regulations, laws to abide by the waterfront development. there are countries such as Spain, building regulations. Mexico Cancun is in strict compliance with plans developed under the premise, established 30 years ago still play a decisive role in planning. Spanish island of blue-Sa Luote development planning, building density, height, architectural style , construction materials, distance from the coastline have clear standards, limited ban on the island where 90% of repair buildings, buildings not more than 3 layers, and reduce development density requirements of tourism facilities and beach pull a certain distance, build Cascade-type stretching back style format. Auckland provides terminal 2 / 3 of the land and the central service area for yacht recreation areas, Melbourne Docklands Harbour District requires that all buildings must stay away from coastal waters outside the 100 meters, 5% of the land for the construction of resort hotels. Hawaii tourism sites under strict protection and control, even if landowners have no right to arbitrarily change the plan. Italy Campania draft law stipulates that private companies operating coastal tourism, the beach must be and waterfront facilities, the right to operate, develop content must comply with regulations and the overall waterfront development plan. acts of state-owned coastal areas against mining, agricultural livestock land use, industrial action, approved the draft is different from the behavior of the various buildings on the existing water system for changes in behavior, digging, dumping of waste behavior and collect sand or other material behavior. in the coastal beach areas, from the beach within 600 meters from the boundary inside, do not allow the construction of the road parallel to the coast and beach. on the beach within 300 meters, does not allow the construction of residential properties or any other form of tourism facilities in the house. beach within 600 meters within the boundaries, does not allow the construction of a device for purifying water, waste disposal facilities and pumping stations.
2. insist on market-oriented. accurate customer source of market positioning development and construction in the resort guide and has a decisive role. seaside holiday market is well received from the constraints of space, but also by cultural and psychological factors. Mexico's most important source market position in the border with the United States, its European subjective orientation of the market close historical and cultural links with them in Spain. Rio de Janeiro, Brazil, the first source market is its neighbor Argentina, and not the United States. Australia and New Zealand are regarded as the main domestic source of tourists, both as the largest international source country, followed by Britain, Japan and the United States. States to focus on market segments, according to the Scale of source markets and the development and construction strategy, product development, emphasis on targeting and personalization. Spain received 90% of international tourists from Europe, the resort has specific target groups, respectively, received their visitors, tourists in other European countries, as well as reception sport, the elderly, youth and family vacationers in the resort. for wealthy European features like private yachts, Mallorca development of a number of marinas, a total of 23,000 berths, parking charge 1,000 euros per night, many members of the royal family, famous stars, movie stars, shipping tycoon's private yacht moored in this year.
3. Innovative Promotions . States to promote efforts in promoting innovation, and show a new image of tourism. Spanish Main Beach holiday, promotional slogan is briefings held in major source markets. Spanish National Tourist Board put 87 million euros for tourism information service facilities, and links to official websites and corporate sites, high rates of return, the state tourism Web site of 4000, 2003 clicks rate of 10 million passengers. the French government arranged the tourism sector in 2002 to 80.9 million euros budget in 2003 decided to increase the budget by 40%. State, local governments and private enterprise jointly set up a set up 31 offices, responsible for overseas promotion, countries operating expenses in 2002 27.44 million euros. Malta in the world, established 12 tourism offices, including one in Beijing. annual promotional funds 20 million euros, of which government-funded 18 million euros, in the United Kingdom, France, Italy and other countries on the mainstream media advertising, participation in international tourism exhibitions at the 1000 press coverage. Sydney and the Gold Coast as many as 100 kinds of promotional materials, the use of 11 languages, In order to expand to develop the Chinese market, specifically the development of Chinese language website. Hawaii attracts a large number of Japanese tourists to the island's major tourist facilities have Japanese interpretation system, there is a special Japanese television channel. South Korea, Japan Airlines in Honolulu has a luxury resort hotels, specifically for receiving their visitors.
4. policy of financial support. a series of measures taken by Governments, on the seaside resort tourism development policy of financial support given. ... Italy
