Men and women branded apparel market and consumer trend analysis

 First, the overall market analysis clothing clothing, food, housing, the four elements of human life. The people to itself to form a huge consumer market of clothing. and with the continued soaring of China's national income, per capita GDP in 2004 exceeded 1,000 U.S. dollars, the Chinese consumer market will enter the era of boutique clothing consumption will no longer just to satisfy their most basic survival needs, psychological needs will be higher, self-satisfied demand leap forward, in particular, several million people into the middle class, its right to reflect their own social status and taste of the increasingly urgent demand for clothing will Chengjiu a approved the class needs to seize the clothing brand. the domestic apparel market will be bigger and bigger, market segmentation will become increasingly small, but the future trend of the domestic apparel market will focus on the consumption and personalization on the quality. Second, the clothing market segmentation analysis of a gender analysis of women's clothes market segments: women's clothing market has been the bulk of the market, which has been leading the fashion and trend, is a fashion, personal representative. women buy clothing apparel frequency and amount of all consumer groups the most, you win a women who in the world said. so many businesses and resources in the women's market melee, women's brands, not the gap between the brand. According to statistics, among the top ten integrated market share of brand rate gap is not large,UGG boots clearance, the sum of only about 15%. domestic clothing brand with a strong local color, no one can scale and influence in the country, such as bright colors, large blocks of color, combined with fashion style Several well-known brands. and with the maturity of the concept of domestic consumer spending and expanding the domestic market, the world is also moving into China big-name women's, women's domestic market is increasingly becoming an important part of the world. foreign women into the lives of domestic brands have The first-tier cities, or special shops or counters. Although less of its current channels, the higher price positioning, but its impact on women and the up-market women's fashion trends on the domestic impact is enormous, and the basic accounting noted in the high-end market. while foreign brands to develop a broader noted in the mainland market and accounted for in the high-end women's market, and the pace of domestic brands more and more rapidly, more and more fierce market competition. Men Market Analysis: According to the National Bureau of Statistics 2000, the fifth national census bulletin, the Chinese population was 65 355 million men, of the total population, 51.63%, slightly higher than the proportion of women, we can see, China's men's customers constitute a capacity can not be ignored in the market. At present, China Men's Business The development has a considerable base: Men enterprises with modern production equipment, product market positioning is relatively clear, stable quality. Following 2001, 11 shirt brand won the China Brand Strategy Promotion Committee to evaluate the there are 12 men suit brand was awarded leisure, international, multi-brand, multiple directions, business investment has been expanding, the enterprise resource integration cycles; companies focus on use of brand, the establishment of product trans-regional, cross-marketing network. Since China started the development of men's market brand earlier, compared to other clothing mature, but because of emerging new brand around, so competition is still fierce. top ten brands accounted for almost 50% of the national market, the top three: Youngor, Firs and Romon market position relatively stable, which have obvious advantages Younger market, the market share of over 10% of integrated, comprehensive market share of other brands of low, mostly in the 1% and to 2%, and .2 are close to each other, age domestic segments of adult basic clothing categories as age :18-30 ,30-45 ,45-65, 65-.18-30: The age of the consumer groups is the most important groups of clothing consumption, the consumer groups clothing maximum frequency of purchase, purchase amount of more general groups, the age of about 1.8 billion population, of which the female population slightly more than men, with the opposite gender ratio of China's overall population. The group has certain economic base, a strong desire to buy , fashion, fashion and individuality, dare to try new things, easy to accept a variety of new brands. a large part of that group, impulsive shopping. is the clothing brand most of the most competitive market segments .30-45: The Age consumer groups is the clothing section of the main consumer groups, consumer groups, the highest value to purchase a single item of clothing group, the age population of 3.3 billion yuan. The group is the economic foundation of consumer groups, the most abundant species groups, there is a strong desire to buy. But most of the group's outlook on life and values has been relatively mature, so the style of fashion has its own preferences, which some people have their own preferences rather the brand, the brand's acceptance of the new low, shopping rational majority. a considerable part of the brand positioning in this market segment .45-65: The age of the population at 2.7 billion yuan. the age group of consumers a successful career, the general desire to buy clothing, but clothing has a certain high order needs (ie brand demand). on the market for apparel brands in the age group less often when there is a desire to buy, but can not find appropriate clothing brand, in particular, to meet the age serious deficiencies in women's clothing brand, market greater chance of .65 -: the age of about 100 million population, desire to buy low, the demand for clothing is not very strong. For this age group was basically vacant .3 clothing brand, product category segment we are now there is a market of major apparel products is a class division, they include: Business suits Series Business suits Series included in the official business activities and senior business meeting during the wearing business clothing.