Abstract Eagle Investment's core competence is its strong operational capabilities

 The United States for the Eagle Investment sharp movement of the first

body   Recently,UGG shoes, a message in the sporting goods industry with the rapid spread: United States home appliance retail giant is about to enter the sporting goods industry. Hearing this news, many sporting goods brands and industry experts have issued opinions on the media that the Chinese sporting goods market with high profit prospects, and industry involved in the United States market is an important reason. Moreover, the United States has put the country into the sporting goods industry through various channels that may occur after the mode of analysis clearly and logically, and exclaimed in the analysis: the sporting goods industry will usher in a major reshuffle.

However, many of these people in the industry do not understand the United States to enter the real situation of the industry, and even who the main characters are unclear. On the other hand, the edge in the northwest of Beijing City of Victoria, a two-story commercial building thousands of square meters have been conducted in the intensive internal and external decoration, this called the United States Sports Goods Co., Ltd. Rui Activity Perhaps the country outside the United States is more concerned about the sharp movement and two companies behind Gome relationship, and indeed the two companies have a natural link, but in fact they are two completely independent business company. In change the structure of the Chinese sports goods business to which the

sport red and blue ocean

sharp action causing the country outside the United States is concerned about the end of February 2010, after a preliminary investigation of media, the original back in November 2009, Gome sharp moving Investment Company (GOME sharp action) has been established, according to its introduction shows that the company is mainly engaged in competitive sports, science and technology sport, extreme sports, fashion, sports and outdoor sports and leisure goods such as sales and service.

so many media have to Gome He Yang Qing, spokesman confirmation, he said that Gome not heard within the scope of this matter. But the media and did not give up, continue to Gome internal confirmation, some executives have said Gome: States United States more interested in sports goods, sporting goods, home appliances and digital consumer products, consumers are young, there is overlap place.

But in fact, the United States is a sharp dynamic independent company,UGG boots cheap, the investor behind is the parent company of Gome Eagle Investment Group, and Gome is another Eagle Investment in subsidiary - Gome Group's listed companies. Therefore, the two companies in the management and the business is no intersection. It is understood, the United States from its inception has been sharp move by the chairman Huang Xiuhong Eagle Investment personally responsible, and Huang Xiuhong is the former head of the Eagle's most trusted Huang sister. Eagle Investment has also been some high-level US-sharp moving into the country management, the new Zhongguancun Science and Technology (000931), Chairman, Eagle Group Vice President Liu Yang is also the country director of US-sharp action.

so luxurious executive team, seems to presage Eagle Investment for the sporting goods industry's attention, then the current situation in the end the industry is so optimistic?

a sporting goods business executives in Fujian size of more than 1,000 billion yuan, if coupled with sportswear, the country reached 300 billion sporting goods market to 4,000 billion yuan. market size in 2008 has reached 66.4 billion yuan, 2013, the size of the domestic sports apparel market will increase to 149.1 billion yuan.

the recent years, the sporting goods retail industry has entered the separatist warlords, Zhu Qiang dispute Belle International's where the Tao Bo sports in the country has nearly 3,000 sporting goods retail store; shoes Bao-yuan of Taiwan's Pou Sheng International Group, the country has more than 3,000 associates Guide and thousands of stores; to Sichuan and Chongqing the base of the fresh wave of sports, in the southwestern region of more than 1,700 stores opened (including joining channels); to the base of the sharp edge of Zhejiang in eastern China and central China sports has more than 1,000 sporting goods retail stores, similar to the fresh and sharp waves forces across the country there are a number of retailers, while the background of the movement of 100 Hong Kong-16 cities in the country has opened more than 60 major sports city.

Nevertheless, it seems many people in the industry, sporting goods retail market is no longer blue ocean, but the Red Sea one. The end of 2008, Taiwan's second largest sports shoe - Winterthur Group formally withdraw its cross-national sporting goods retailer Sports World, 85% of the shares owned, to completely withdraw from the mainland sporting goods retail market. Pou Sheng International earnings for 2009 also show that in its 2009 profit and loss balance between the basic performance, which to some extent to the sporting goods retail risk warning labels affixed.

States United States marketing manager Rui Jiang moving northward told and development. United States

sharp move from project preparation started in October 2009, but the Eagle area are optimistic about the sporting goods industry can be traced back to 2006 when the Chaoyang District in Beijing's commercial real estate projects City States United States fitness for the operation of a sports hall, the project includes a swimming pool, cinema, gym, ball games, chess practice rooms, a sports specialty stores, a variety of cultural and sports training, sports element of life, set sports, fitness, recreation,Discount UGG boots, entertainment and culture in one . Fitness Center project operations despite last fruitless, but if the Health House project as its sports industry into a sign, then the establishment of GOME is its sharp action the result of foresight.

developed in accordance with the sporting goods market analysis shows that the traditional positivism (Positivism) has not accurately reflect the size of the market. The so-called positivism is the doctrine of market analysis and empirical data for the analysis of consumer behavior of individual consumers, grafting together, come to market judgments. Specifically, as mentioned above, a sports brand executives call the

and as a high-speed developing market, China's sports goods industry is more suitable for the use of post-modernism (Postmodernism) to analyze, that is certainly the first event in China sporting goods market is in a period of positive change, sports consumer goods industry and the potential extension is constantly extended. In addition,UGGs, a chance to fully understand is likely to lead the sporting goods industry changes, such as the potential

GOME sharp move, said that since the beginning of operation, it relates to the field to include sports, science and technology sport, extreme sports, fashion, sports and outdoor sports and other supplies. In their view, China's sports goods industry, market size than the current large-scale general perception of many. United States

sharp move that has the advantage? Chiang north of the and quality service. for supply chain management capabilities, and rapid expansion mode as sharp move into the sporting goods retail industry a good experience. around the margin can be described as not low, the United States sharply move if by virtue of its supply chain and channel of the imagination.